5 Tips For Increasing Vaccinations at Mobile Clinics
1. Set up Mobile Clinics Where There’s High Foot Traffic
Flu vaccination rates are 3 million/day. Make COVID vaccinations as convenient as flu vaccinations. People have unpredictable schedules with childcare, work, and community responsibilities. Be where people are. Meet people where they are in terms of convenient locations and timing, especially:
You can further promote the location with ads and text messages to people who live close to that area.
2. Make it Easy - No Scheduling Necessary
No going through internet sites and no need to fill out online forms - just invite people to show up. Encourage walk-ins!
3. Make it Reliable and Regular
Table regularly at the same place and same time so people can know if they are busy today, they know they can come back another day to get vaccinated.
Ensure any mobile vaccination sites have clear signage:
Example: “In this location Thursday, Friday, Saturday!”
Example: “Available Now - We have a vaccine waiting for you!”
4. Hire Friendly Event Marketing People to Pitch
Hire approachable people to be at the event to talk with people and invite them to get vaccinated.
5. Promote the Convenience of 1 Dose
Many people want the convenience of a single dose and prefer not having to come back for a second dose, especially if they worry about their availability or schedule weeks from now.
Provide free stickers, hats, and other giveaways. Use attractive and positive signage to promote convenience