Pokémon GO Vote — How San Jose Caught Pokemon & Voters’ Attention

Nov 20, 2018
Amanda Abella

The 2018 election saw the highest turnout for midterms in more than a century. Much of this participation can be attributed to the innovative ways in which cities, counties, and states motivated their constituents to vote. San Jose modeled this kind of innovation through its partnership with CommunityConnect Labs and Pokémon GO. In an effort to verify and increase voter registration for the 2018 midterms, the three entities collaborated this past Halloween to launch “Pokémon GO Vote.”

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