Peninsula College Fund supports low-income, first generation college students from enrollment through graduation via providing scholarships, mentoring, internships, workshops, and general support. PCF caseworkers relied primarily on email to communicate with its almost 200 scholars but found that only a fraction of them would open and respond to emails.
CCL partnered with Peninsula College Fund to provide a platform for communicating with its scholars via text messaging.
Peninsula College Fund used CCL’s mobile messaging platform to communicate with its almost 200 scholars.
Reminders to attend workshops
Nudges to submit scholarship and job applications
Feedback surveys after events
Check-ins on their overall well-being
Average Response Rate
more students respond to text than to email
Completion rate on average