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Case Study: Effectively Engaging Hard to Reach Students

In Partnership with: Peninsula College Fund

Overview of the problem

Peninsula College Fund supports low-income, first generation college students from enrollment through graduation via providing scholarships, mentoring, internships, workshops, and general support. PCF caseworkers relied primarily on email to communicate with its almost 200 scholars but found that only a fraction of them would open and respond to emails.

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What CCL is doing about it

CCL partnered with Peninsula College Fund to provide a platform for communicating with its scholars via text messaging.

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Program Goal

• Help Peninsula College Fund more effectively engage with and support its scholars via text message check-ins and reminders.

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Program Details

Peninsula College Fund used CCL’s mobile messaging platform to communicate with its almost 200 scholars.

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Reminders to attend workshops

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Nudges to submit scholarship and job applications

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Feedback surveys after events

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Check-ins on their overall well-being

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Key Takeaways

• With the youth population, email is old news; text messaging is the way of the future. Text reminders prompted both quicker responses and a marked increase in action from PCF scholars in comparison to email outreach.
• CCL’s customizable mobile messaging flows enabled PCF to design outreach and engagement campaigns best suited to its needs.
• “With a well-designed, concise flow, we would get a majority of students responding rather than just a fraction.” – Katie Bettendorf, Career Services & Events Program Coordinator

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The Results

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Average Response Rate

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more students respond to text than to email

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Completion rate on average

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CCL Solutions Used

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